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Seller's Guide - Pricing...

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Proper Pricing of Your Home is Very Important!


    A key part of the marketing plan is setting the list price of your home.  If a home is priced too low, it may cost you money.  If a home is priced too high, potential buyers may be scared away.  To determine the best asking price, it's important review the cost of recently sold homes, evaluate the competition and study marketplace trends.

    Access Real Estate will use all available information to help you reach the right asking price. It is also helpful to discuss other terms and conditions, such as timing and items that can be included with the sale of the home.  Both of these can make your home more attractive to potential buyers.


Pricing Beyond Market Value:

  • Reduces or eliminates the number of prospective buyers who want to see your home from advertisements.

  • Reduces or eliminates the number of real estate agents from showing your home to buyers.

  • Helps to sell your competition by comparison.

  • Can lead to mortgage rejection and loss of time.

  • The lender may appraise your home at a value less than the agreed sale price between seller and buyer.  This means the lender will only lend on the appraised value forcing the buyer to come up with more downpayment!


Pricing At or Below Market Value:

  • Results in more responses to advertising.

  • Results in the maximum price in a reasonable time.

  • Statistically, a house that sells in the first 30 days will bring the highest sale price.

  • Sales price declines the longer a house remains on the market.



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2017  Access Real Estate | 1165 Scenic Drive, Suite C3,  Modesto, CA 95350

Voice: 209.577.6077 | Fax: 209.579.2351 | California BRE: 01508013